Channel Ranking Formula
What it is
Channel-score calculator
Calculator
Paid channels rank by lifetime value × close rate ÷ cost per lead. Free channels use different math, so keep them separate.
| Channel | Door/source | LTV | Close rate % | Cost/lead | Score |
|---|---|---|---|---|---|
Ranked paid channels
- — score
No cost
No-cost channels do not have a cost-per-lead denominator, so rank those doors separately by lifetime value × close rate.
- — — no-cost score
Excluded channels
Formula notes
- Book-supported: Paid channel score is lifetime value multiplied by close rate, divided by cost per lead.
- Book-supported: No-cost channels stay in a separate No cost group and rank by lifetime value × close rate; they never enter the paid ranking.
- Book-supported: Label each no-cost channel by its lead door/source, such as Book, Organic social, Google profile, or Referral.
- ASSUMPTION: Blank inputs are missing; typed 0 is real. Incomplete channels are excluded and listed on screen.
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